Six Pack Shortcuts Brand Guidelines

Project Description

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SPS2-Brand-Guidelines-PDF

Six Pack Shortcuts 2.o Brand Guidelines

The Internal document was created to have brand continuity and cohesiveness. Multiple departments lacked clear art direction and communication to maintain level of brand recognition and continuity throughout the company.

Problem:

Various departments were struggling to maintain the brand cohesiveness and lacked a style guide to steer them clear of any errors. Multiple applications and typefaces were starting to surface throughout that were not inline with the vision of the product.

Solution:

I created a brand guidelines document to communicate my design and visual patterns to everyone else in the company that needed it. This document served to keep everyone on track and minimize errors and correction in bad use applications both for internal and 3rd party contractors.

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