Six Pack Shortcuts Training App
The design & development of this content delivery app was a new approach to reaching new clients and retaining existing customer base.
Prior to embarking on this project, Six Pack Shortcuts did not have a strategy for reaching and retaining customers on mobile devices. Native iOS and Android users constituted over 80% of the existing client-based web applications but conversion and retention on these devices was not optimal.
We decided to design and develop a native app for both iOS and Android platforms that would deliver the members only content. Initially the project scope was focused around customers only and raising the life time value by providing more versatile content delivery method. This quickly expanded into lead generation and customer acquisition as downloads from the Online Marketplace skyrocketed and brought in additional revenue streams and opportunities for the company.
Client: Six Pack Shortcuts
Date: June 26, 2016
Skills: UI, UX, App Development, Design