South West Golf Range Branding

SouthWest-Golf-Branding

Project Description

South West Golf Range Branding

Client was seeking a brand new look and feel to attract younger clients from nearby university. A total facelift to the company image and graphics was required to reach new clients and generate appeal.

Problem:

In their previous attempts to reach new customers they had failed to appeal to an younger demographic that was not aware of their products and services. The demand was there but their logo and graphics was basic and did not hit the mark.

Solution:

Design a new/updated brand to come across as a sports technology facility. The new logo and branding package is a clean, crisp and modern take on golf. Everything from logo, business cards, letterhead, apparel, and product labels was designed with the brand guidelines to achieve continuity and total immersion. They loved the high tech look that really appealed to their target audience and were able to see instant results in traffic through the door.

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