Sports Supplement Labels


Project Description


Mike Chang Fitness Sports Supplement Labels

Design and produced all sports supplement labels for the entire line of in house products. This was a continuation of the brand through design and color coding application.


Devise a branding strategy for package design purposes that will continue the brand to the retail shelf. Needed to create a cohesive solution that would still provide variance from product to product for distinction and recognition.


I created a suite of product labels that were easily recognized yet distinguished by their color and iconography. The name of the product became synonymous with the color and it made for a very successful branding and packaging solution.